Time Out Love London Awards winner 2014

“The princess-pink cake parlour is the place to go for vegan as well as gluten, dairy & sugar free bakes. But you don’t have to be on a special diet to enjoy them”

Time Out

“Afternoon tea is something that most Londoners consider a touristy pursuit of over-priced sandwiches and tiny cups of tea, but I’m a huge fan of this indulgent pastime. My favourite spot is a petite bakery called Bake-a-boo. It does a cracking afternoon tea including sandwiches, brownie, scones and a choice of delectable teas, and even does a gluten, dairy and wheat-free version that tastes as good as the real McCoy.”

The Times

“A Colleague with coeliac disease pronounced the gluten free and vegan cupcakes the best she had ever enjoyed.”

Time Out

“bake-a-boo is pretty as a picture”

Elle Magazine

“Afternoon tea is a vice we wholeheartedly succumb to. And it’s just one of the reasons to visit this throwback tea shop on Mill Lane. Finger sandwiches, fine brews an scones that should come with their own Granny-approved certificates are regular winners. The home-baked cakes are the stars of the show; the staples – Victoria sponge, lemon drizzle – are excellent. But it’s the cupcakes, each with their own name, that you’ll want to get to know the most.”

Compass Magazine

“Vegan as well as gluten-, dairy- and sugar-free bakes are a key draw at this princess-pink cake parlour. But it’s such a hit with north-west London locals, we wouldn’t be surprised if most customers were entirely uninterested in its innocent credentials. Cutesy to its core, the café is packed full of grandma chic such as doilies and net curtains, and serves as a pretty space for chattering mums, friends and hen do’s. Those with restricted diets love the individually named cupcakes – Roxy (raspberry), Bella (blueberry and passion fruit), Polly (plum and blackberry) et al – which are impressively baked without any artificial substitutes.”

Time Out

“This tea shop is a throwback to the old times but caters for all modern food allergies”

The Ham & High

“bake-a-boo fills you with nostalgia, stocking cakes your grandmother would make and old fashioned sweets that are hard to find.”

North Magazine

“On a Sunday afternoon, I joined a group of hens at a mad hatters tea party, hosted by Clara bows millinery at delightfuly girly tea shop bake-a-boo……As we sipped tea, Vicky showed us the techniques we would need to make a fascinator and then let us loose to choose from the treasure trove of ribbons and trimmings…..The hard work over, we tucked into a scrumptious afternoon tea with an Alice in Wonderland theme – think finger sandwiches, scones with cream, bunny biscuits, all served on vintage china”

Cosmopolitan Bride

“Down in NW6, home-grown evangelical kitchen goddess, Zoe Berkeley dreamed of a life of fairy cakes and victoria sponge. Her kitsch and very pink tea shop – bake-a-boo – offers a full tea, complete with finger sandwiches (crusts off), chocolate dipped strawberries and heart-topped cupcakes. In addition to the standard tea menu, Zoe offers and wheat, gluten and dairy free tea. An allergy sufferer herself, she see’s no reason why those similarly afflicted should not share the fun.”

The Ham & High North London restaurant guide

“For all my sweet toothed needs I go to the wonderful bake-a-boo. They serve various delicious delights but the stunning fairy cakes are my favourite – I love cake. End of!” – Quoted by Actress Angela Griffin

Fabric Magazine

“bake-a-boo – with a range of gluten free and dairy free cakes, this is a great place to find a treat for a child with an allergy or intolerance”

Junior magazine

“After a spot of shopping everyone deserves afternoon tea. This is just the place to indulge your wicked sugar cravings. Choose a cupcake or a brownie, select a tea and enjoy. It caters for a range of dietary requirements, including wheat and gluten free cakes.”

Love Camden directory 2009

“Enjoy a sugar rush in pink surroundings at this west hampstead cup cake emporium. It’s home to hand-baked cupcakes, sponges and treats which you can enjoy for afternoon tea in the shop or take out for a special occasion.”

Your Camden magazine

“The wedding cake was a tower of cupcakes  with a small cutting cake on top, decorated with pink and pale green hearts, made by bake-a-boo.”

You & your wedding magazine

“Guests enjoyed Giles & Posner candy floss and bake-a-boo cupcakes.” – In reference to a Big Brother party in Embankment

OK magazine

“This tearoom is a big girl’s blouse full of pinks and pastels. Take a seat at the communal table for pots of tea and of course prettily decorated cupcakes.”

Time Out – the food & drink top 50